Written By: Alissa Isenhath, Vacation Rental Content/Copywriter
What is generational marketing? It’s just a fancy term for being aware of the buying habits of your guests and potential guests and creating your marketing pieces accordingly.
With the current situation, it’s more important than ever that you speak each generation’s language. We get that knowing what to say to whom is always a challenge, but we just don’t have much margin for error anymore.
To help you with finding the right voice to speak to your various demographic groups, we’ve created this generational marketing guide for you.